Keynote Speaker

One Minute! One Idea! Ep. 11 "Agree on a Vision"

Welcome to "One Minute! One Idea!" – where we Deconstruct what’s happening at the intersection of innovation, human potential and the things we do to unlock it, known as Leadership.

Today’s idea is “Agree on a Vision!”

If you’re heading out to a new destination and you’re like most people, you whip out your trusty smart-phone and fire up the map app. What’s the first thing it asks? WHERE DO YOU WANT TO GO! We accept this as a normal and necessary precursor to our trip, but all too often we’re willing to skip the step of defining our destination in our daily lives. Goals for our careers, companies, and personal relationships? We tend to avoid them because of our mistaken beliefs that goal-setting requires a crystal-ball or that the future will be a repeat of the past.

In episode 10, I introduced our case study for this season – the decision my wife Rebecca and I made to follow our hearts and return to our roots in rural America. We went looking for land in western Loudoun County Virginia, but what we found was a farm, complete with a log cabin – not some manufactured log house, but a real, hand-hewn log cabin, circa 1785. We looked at the cabin, looked at each other, and said: “This is it”. Our shared vision? To invest in our future by returning to our roots.

More in episode 12.

- Dennis 

One Minute! One Idea! Ep. 2 "Meet People Where They Are"

Welcome to the second episode of One Minute! One Idea!  This is a multi-media micro-podcast in which we Deconstruct what’s happening at the intersection of innovation, human potential and the things we do to unlock it (leadership).

Today’s Idea is “Meet People Where They Are”.

It’s tempting to think that we’re able to create such a compelling product or service that our potential customers will beat a path to our door – they used to call that “building a better mousetrap”.  For almost everyone, that’s no longer true.  When we ask a prospect to go out of their way or to change their habits BEFORE they use what we’ve created, we create an insurmountable barrier to adoption.

So, today’s idea is “Meet People Where They Are”.  For me, that means not asking you to read anything or change your schedule.  You’ve already got too many emails and messages to sort through.  One Minute! One Idea! asks you to take literally one minute when you’re at the gym or in your commute when you’re already looking at or listening to your phone to consider one free idea. If I’m doing this right, that offer should at be least interesting.

Meet people where they are. It’s what I’m doing.

Tweet Me @DLBrouwer!

- Dennis