Welcome to Episode 5 of One Minute One Idea! the multi-media micro podcast in which we Deconstruct what’s happening at the intersection of innovation, human potential and the things we do to unlock it - Leadership.
Today’s Idea is “Seed, Search, Sell!”.
Since the dawn of time, selling has been about outreach, often in the form of “hunters” who are cold-calling or “dialing for dollars”. Search engines have flipped that model on its head, placing the power in the hand of the buyer, not the seller. Cold-calling relies on contacting a potential buyer at the very moment they are interested in exploring what you’re selling, and that’s got about the same chance of success as hitting a bullet with a bullet.
So, today’s idea is “Seed, Search, Sell”. Start not by dialing or emailing but by seeding the internet with your high-quality, carefully crafted, valuable content. When someone’s interested in the type of stuff you’re doing, they’ll search for it. When they encounter your content, and make the judgment that you’re credible, they will invite you to sell to them, and then it’s game on.
Seed, Search and Sell. It’s what I’m doing.
Tweet me @DLBrouwer