Welcome to the second episode of One Minute! One Idea! This is a multi-media micro-podcast in which we Deconstruct what’s happening at the intersection of innovation, human potential and the things we do to unlock it (leadership).
Today’s Idea is “Meet People Where They Are”.
It’s tempting to think that we’re able to create such a compelling product or service that our potential customers will beat a path to our door – they used to call that “building a better mousetrap”. For almost everyone, that’s no longer true. When we ask a prospect to go out of their way or to change their habits BEFORE they use what we’ve created, we create an insurmountable barrier to adoption.
So, today’s idea is “Meet People Where They Are”. For me, that means not asking you to read anything or change your schedule. You’ve already got too many emails and messages to sort through. One Minute! One Idea! asks you to take literally one minute when you’re at the gym or in your commute when you’re already looking at or listening to your phone to consider one free idea. If I’m doing this right, that offer should at be least interesting.
Meet people where they are. It’s what I’m doing.
Tweet Me @DLBrouwer!